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Lori delivered an inspiring talk, to an appreciative, standing room-only audience in the event’s seminar theatre. Entitled “Fit for Purpose”, the talk examined the process involved in finding and appointing the best fit design practice for a hotel project. Using findings from extensive research from designers and hotel owners, Lori explored the key criteria that determine how the right interior design team for a hospitality project should be selected.

“We were delighted to support the seminar programme at the event. Lori’s talk provided an informed perspective for both designers and hoteliers, helping each side to understand each other better,” says Diana Yakeley, BIID President.