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Competing on-line:   Travellers book more hotel rooms directly through a hotel’s website than through global distribution systems so a ‘money shot’ can really help make you stand out from competitors.  A unique aesthetic feature also provides information at a glance regarding the quality and general ambiance of your offering.

Making memories:  A well-lit unique item or wall feature should be positioned to make immediate impact on arrival so guests can link it to their booking experience.  Your designers should develop a feature which won’t date quickly.  This is unspoken branding which should be able to run for an extended period. 

Location specific:  The right visual statement will also help to jog guest memories when they want to book a return stay. The more location specific your statement piece, the better the potential returns as a direct result.


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