16. Making a statement
Competing on-line: Travellers book more hotel rooms directly through a hotel’s website than through global distribution systems so a ‘money shot’ can really help make you stand out from competitors. A unique aesthetic feature also provides information at a glance regarding the quality and general ambiance of your offering.
Making memories: A well-lit unique item or wall feature should be positioned to make immediate impact on arrival so guests can link it to their booking experience. Your designers should develop a feature which won’t date quickly. This is unspoken branding which should be able to run for an extended period.
Location specific: The right visual statement will also help to jog guest memories when they want to book a return stay. The more location specific your statement piece, the better the potential returns as a direct result.
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